No Straight Lines

For the finale of Jarrett Bay Boatworks' 30th anniversary I wanted to create something outside of the marine industry box.  Something different than what other boat manufacturers were putting out there.  My goal was to tell the story of Jarrett Bay but do so in a way that made people think differently about how these incredible boats are built and the experience you have aboard one.  I collaborated with my friend and author, T. Edward Nickens (Field and Stream, Garden & Gun, Our State) to write the script.  His unique style of storytelling was a perfect fit.  After sharing with Eddie the direction I wanted to take the film, his prose helped set the stage for the final product.   Eddie and his son, Jack, also make a cameo at the :25 second mark while we were fishing aboard the Sensation.  I also wanted to show the archival shots from Jarrett Bay's history in a different way.  Instead of flashing up old photos or footage, I thought it would be more powerful if we projected the images onto the hull of their newest and largest boat build to date.   The unfinished, off-white surface provided a perfect projection screen for the images and the result was better than I anticipated.     Below are a few behind the scene's shots and the final product for a project I'm extremely proud of.  I hope you enjoy.